GAM has become the latest traditional asset manager to test its mettle in the world of sports investing, partnering with US altcoin Avenue Capital.
The Swiss asset manager signed an agreement with the New York-based group in March this year to act as a partner in sports opportunities investment fund Avenue Capital.
This will require GAM working closely with the Avenue Capital team to expand the fund’s reach, attract assets and attract global investors through its distribution network. This will likely take the form of a feeder fund.