Avail and Lens Team Up to Revolutionize Onchain Social Media with New Tech

• Avail’s partnership with Lens aims to transform social media by boosting scalability and user control on decentralized networks.
• Lens Protocol and Avail’s collaboration will enable more open, user-centric social apps by integrating advanced data solutions.
• With Avail DA, Lens Protocol will support high transaction volumes, making decentralized social networks more efficient and resilient.

Avail Project has announced a collaboration with Lens Protocol, aiming to transform onchain social media. This partnership seeks to advance a vision of an open and equitable internet by enhancing user-centric social apps such as hey and orb. Avail DA’s robust data availability solution will bolster Lens Protocol, enabling it to handle the high transaction throughput essential for social networks.

Addressing Centralization and Data Challenges

Currently, social networks generate immense amounts of data, including posts, likes, comments, and connections. Traditional centralized systems manage these interactions but often at the expense of user control.

Consequently, most online social activity occurs within the confines of a few major companies. However, such centralized control is increasingly criticized for limiting user participation and monetization opportunities.

To address these issues, Lens Protocol has integrated with ZKsync’s ZK stack to scale its execution layer efficiently. Yet, managing and storing transaction data remains a challenge. Posting all transaction data to Ethereum is economically unfeasible for social networks, even with improvements like EIP-4844. Hence, Avail DA provides a crucial solution by connecting ZKsync and Ethereum, enabling Lens to build a modular blockchain with enhanced throughput at a lower cost.

Source: dune.com

Enhancing Efficiency and User Experience

Moreover, the integration of Avail DA allows Lens to support social apps with greater efficiency and resilience. By opening social networks at the protocol level, Lens enables users to interact across various apps while retaining their connections and social capital.

This approach represents a shift from traditional models. For instance, if a platform like Instagram imposed additional costs to reach followers, users could seamlessly switch to an alternative app offering more freedom.

Lens Protocol’s founder, Stani Kulechov, emphasized the importance of a scalable and resilient network. According to Kulechov, “Our goal is to create a network where participation and transparency are safeguarded, supporting ownership and unlocking new use cases.” Lens’s choice of Avail DA aligns with this vision, offering a future-proof data availability solution that integrates seamlessly with the ZK stack.

The collaboration is poised to benefit developers and users. With over half a million users and 40 million transactions already on Lens, the upcoming integration of Avail DA in Q4 2024 will enhance functionality and scalability. This partnership signifies a pivotal advancement in decentralized social technology, offering a unified Web3 foundation that promises to reshape the landscape of online social interactions.